VSL 006 Ford Simulator
The First Supercar Simulator by VSL
14 April 2000
VSL007 HOLDEN SUPERCAR
3 September 2005
VSL 006 Ford Simulator
VSL 006 Ford Simulator
The VSL 006, affectionately known as “Bumblebee,” represents a standout achievement in our simulator lineup. Built from an ex-police Falcon acquired from Wellington, this simulator initially featured DeWalt as its sponsor for a high-profile two-week campaign. Following this, it became a flagship for Hydrolink, proudly displaying their logo for seven and a half years.
Key Features and Build Process
- Extensive Tours: During its tenure with Hydrolink, “Bumblebee” undertook an extensive tour of Hydrolink stores across New Zealand. It visited several locations multiple times and participated in numerous car shows and farming events. This extensive exposure helped Hydrolink engage with a broad audience and showcased the simulator’s versatility and appeal.
- Promotional Tool: “Bumblebee” was not only a prominent promotional tool but also a highly sought-after attraction for private hires and product launches. Its striking appearance, enhanced by the Hydrolink branding, contributed to its reputation as one of the most utilized simulators of its time.
- Interactive Racing: A notable highlight was the impressive linkage with VSL 005, which allowed users to race each other in an exciting and visually stunning setup. This feature added a competitive edge and increased user engagement.
Promotional Successes
- Bathurst Giveaway: A key promotional success was the Bathurst giveaway, which ran over twelve months. This campaign invited participants to achieve the fastest time for a chance to win a trip to the Bathurst 1000. The promotion generated significant interest, and the top two racers, who excelled in the competition, were rewarded with a memorable trip to Bathurst.
- Waikato Stadium Event: In addition to its extensive tours and successful promotions, “Bumblebee” also made a remarkable appearance at Waikato Stadium along with VSL005. For a promotional event hosted by Vantage Aluminium, the simulator was lifted into the second-story area of the stadium by crane, where it captivated visitors throughout the weekend.
Impact and Legacy
- Versatility and Appeal: The extensive use of “Bumblebee” in various promotional activities and events highlighted its versatility and broad appeal. It became a symbol of innovation and engagement, drawing attention wherever it went.
- Long-Term Sponsorship: The long-term sponsorship by Hydraulink demonstrated the simulator’s value as a marketing tool. The partnership helped Hydraulink connect with customers in a unique and interactive way, enhancing brand recognition and loyalty.
- Memorable Experiences: The VSL 006 provided countless memorable experiences for users, from thrilling races to exciting promotional events. Its ability to engage and entertain made it a standout simulator in our collection.
VSL 006 Ford Simulator
Overall, the VSL 006 “Bumblebee” proved to be an exceptional asset, delivering impactful promotions and engaging experiences. Its success solidified its place as a standout simulator in our collection, showcasing the potential of innovative simulation technology in marketing and entertainment.
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VSL delivers thrilling and engaging experiences through our simulators, showcasing our commitment to excellence and innovation.